Branding, Identity and Logos Course

 Lesson Branding, Identity and Logos Course This series of 7 short video tutorials covers all stages of work on a project – from creating the first sketches of a logo to designing a corporate identity. ● The difference between logo, identity and brand ● Studying the brief, sketches and work ...

Countries alphabet

 Typography Countries alphabet A non-commercial project of the Zergutdesign studio from Rostov-on-Don called “The Alphabet of Countries”. The project is based on the idea to create a series of unique logos of different countries, which would reflect the essence of a particular country as much as possible. One logo for ...

Astrakhan’s new corporate identity

 Design Astrakhan’s new corporate identity Sketches and examples of the use of the corporate identity of the Astrakhan region appeared on the Internet. The symbols, which are variations of blue-and-blue line pictograms associated with the Volga and the Caspian Sea, will be applied to various types of products that contribute ...

10 outstanding examples of brand coloration

 Design 10 outstanding examples of brand coloration Color theory is one of the pillars of design. Its consideration is especially relevant within the framework of branding: a correctly selected color favorably distinguishes the product on the market and promises fabulous profits to the manufacturer. We’ve collected 10 of the most ...

8 logos redesigned in 2015

 Design 8 logos redesigned in 2015 With the onset of spring, not only wildlife is awakening, but also business processes. The way companies emerge from hibernation can be traced by their activity in the framework of branding: a number of foreign brands have already noted a very interesting redesign. Let’s ...

Ay yes identity: 4 tips for creating a successful brand image

 Design Ay yes identity: 4 tips for creating a successful brand image Formulating a branding strategy is exciting and daunting at the same time. A successful decision in this regard depends on many factors, but mainly on the level of skill in the field of logo creation, prepress, digital image ...

10 examples of designs in autumn colors

 Design 10 examples of designs in autumn colors Summer has passed, as if it never was, and autumn is gaining its strength with its bright yellow and deep purple tones. Here’s a small selection of fall design examples to inspire you to create new masterpieces! Card design: Experimental Jetset Notebook ...

15 lectures on branding and identity

 Design 15 lectures on branding and identity A selection of useful lectures for logo and corporate identity designers. From these lectures, you will learn about the various approaches that are used in Russian and foreign studios to the process of logo design and corporate identity development. Mikhail Shishkin – branding. ...