Logos showing the flaws of their products

 Design Logos showing the flaws of their products Designer Marco Schembri decided to rethink the logos of famous brands as if they reflected the flaws of their products. McDonald’s – obesity, Gillette – cuts, Starbucks – excessive consumption of caffeine, and so on. Related Articles Countries alphabet Brand strength: Minimalist ...

7 tips to help you create the perfect brand book

 Design 7 tips to help you create the perfect brand book A brand book, corporate identity guide, or in other words “brand bible” is one of the main documents of the marketing department, but in practice, not every marketing manager knows that he is responsible for creating such a document, ...

9 graphic design trends that are going out of style

 Design 9 graphic design trends that are going out of style When looking at old trends in graphic design, it feels like looking through an old photo album. You flip through and think: Was there a need to wear faded jeans with a turtleneck, and an unsuitable flannel shirt in ...

29 lectures on branding: creation, promotion, development

 Design 29 lectures on branding: creation, promotion, development Today, a brand is no longer just a logo and corporate identity. A brand is a principle that unites the company’s products and creates a single recognizable image. Therefore, branding includes both design, planning, analytics and painstaking work on the logo, brand ...

What logos will look like in 2017: 14 major trends

 Design What logos will look like in 2017: 14 major trends The experts of the Logaster.ru service made a prediction about what trends will be popular in logo design in 2017. Logo design undergoes endless changes and is heavily influenced by fashion trends. After analyzing the trends of the outgoing ...

Why rebrand?

 Design Why rebrand? Rebranding is not just a fashion statement and a new logo. This is the need for qualitative changes both within the company and in working with the audience. With the advent of the Internet, the rapid flow of time and the hurricane of events catches any person ...