Lesson

Branding, Identity and Logos Course

This series of 7 short video tutorials covers all stages of work on a project – from creating the first sketches of a logo to designing a corporate identity.

● The difference between logo, identity and brand
● Studying the brief, sketches and work script
● Selection of fonts and color palette
● Step by step logo creation
● Development of corporate identity

Difference between logo, identity and brand

https://www.youtube.com/watch?v=ZqGws9wlXm0

Logo, Corporate Identity, Brand

https://www.youtube.com/watch?v=HqjNHQjRti0

Exploring problems, goals and creative brief

https://www.youtube.com/watch?v=3u2cc4yA-IY

Sketch overview

https://www.youtube.com/watch?v=HrlVF1Vl-ow

Logo Creation

https://www.youtube.com/watch?v=1LCGA8R6s9M

Selection of fonts and colors

https://www.youtube.com/watch?v=3FKmrSaCbvY

Introduction to Style Guide

https://www.youtube.com/watch?v=oO5lKyGsoaY



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