15 lectures on branding and identity
A selection of useful lectures for logo and corporate identity designers.
From these lectures, you will learn about the various approaches that are used in Russian and foreign studios to the process of logo design and corporate identity development.
Mikhail Shishkin – branding. How do we do it
Open lecture on identity and branding
Dmitry Peryshkov – how Doshirak differs from Gazprom
Alik Krinitsky – how to create a clear logo that matches the brand
Egor Myznik – crisis design of corporate identity
Re: Store Academy lectures on branding
All branding in one flipchart
Tatyana Oleshkevich – why successful products are invented by those who travel and have sex
Andrey Kozhanov – brand design algorithm
Andrew Stanton – Ways to Create a Great Story
Chimamanda Adichie – the danger of a single story
Karen Thompson Walker – What Fear Teaches Us
Joe Sabia – storytelling technology
J.J. Abrams – a box with a secret
Grigory Khrabrov and Ekaterina Korsunova – Branding: Creativity or Technology?
Cover photo: ShutterStock