29 lectures on branding: creation, promotion, development


29 lectures on branding: creation, promotion, development

Today, a brand is no longer just a logo and corporate identity. A brand is a principle that unites the company’s products and creates a single recognizable image. Therefore, branding includes both design, planning, analytics and painstaking work on the logo, brand typography and brand names.

In this collection, you will find answers to all the aspects of branding listed above, from planning to creating a complete company image.

By the way, there are also several lectures about personal branding 🙂

The most popular mistakes of large companies. Microsoft Lecture

Branding made easy

Philosophy of the sign

Urban environment design

Urban branding

Branding and building visual communications

Corporate identity, branding in state cultural institutions

Personal brand. Archetypes of Putin Durov Jobs etc

City branding

Branding and identification of the present and the future

Brand typography

Useful conversations about branding

We work for days


Business branding

Mikhail Shishkin – branding. How do we do it

Open lecture on identity and branding

Dmitry Peryshkov – how Doshirak differs from Gazprom

Alik Krinitsky – how to create a clear logo that matches the brand

Egor Myznik – crisis design of corporate identity


Re: Store Academy lectures on branding

All branding in one flipchart

Tatyana Oleshkevich – why successful products are invented by those who travel and have sex

Andrey Kozhanov – brand design algorithm

Andrew Stanton – Ways to Create a Great Story

Chimamanda Adichie – the danger of a single story

Karen Thompson Walker – What Fear Teaches Us

Joe Sabia – storytelling technology

J.J. Abrams – a box with a secret

Grigory Khrabrov and Ekaterina Korsunova – Branding: Creativity or Technology?

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