Sense and Sensibility in Branding (Part 1)

Sense and Sensibility in Branding (Part 1)

 Design Sense and Sensibility in Branding (Part 1) Ulyana Kozhevnikova, head of the Nimax branding department, spoke about the stages of consumer interaction with the product, as well as what tools are most effective for managing consumer consciousness. We all love to talk about the practical side of design, but ...
7 ways to use blue in your firm’s colors

7 ways to use blue in your firm’s colors

 Design 7 ways to use blue in your firm’s colors This article is about how to use blue in your logo and corporate identity. We have collected the most popular shades and combinations of blue, you will find out where they are used most often and what effect can be ...
Stop talking about logos on a white background!

Stop talking about logos on a white background!

 Design Stop talking about logos on a white background! To understand what this is about, imagine for a second that you understand wines. No, you don’t just understand – you have devoted many years to this, follow the news, know the history of famous varieties and most winemakers. Why, you ...
Corporate Identity Bundle

Corporate Identity Bundle

 Design Corporate Identity Bundle Corporate Identity Bundle – a large set of ready-made mockups and various elements for presenting users. In total, the Corporate Identity Bundle contains about 200 different elements for the presentation of the corporate identity: mugs, disks, uniform elements, pens, notepads and other stationery. You can view ...
Design in business – a tool or an end in itself

Design in business – a tool or an end in itself

 Design Design in business – a tool or an end in itself Many aspiring designers who follow the aesthetics of the works of the country’s leading studios dream of creating designs that can win the hearts of people. Everyone wants to come up with ideas that no one else has ...