Brand like a grown-up: 5 tips from Chris Moody

 Design Brand like a grown-up: 5 tips from Chris Moody Wolff Olins Creative Director and 2015 Brand Impact Awards Judge Chris Moody, to whom the world owes brands like Skype and Sony Ericsson, shared five principles of effective branding. The power of incompleteness In the modern world, the best work ...

5 mistakes that are detrimental to a designer’s personal brand

 Design 5 mistakes that are detrimental to a designer’s personal brand A personal brand for a designer is more eloquent than any advertisement. After all, one can judge the professionalism of such a specialist by the quality, style, characteristic of a particular logo, website, page design on a social network. ...

Brand Style: Oatmeal

 Design Brand Style: Oatmeal Oat milk corporate identity, Darya Zhuchkova’s graduation project at BHSAD. Project on Behance. Related Articles Film about the creation of the logo Barrier # 1 Countries alphabet Ay yes identity: 4 tips for creating a successful brand image 10 examples of designs in autumn colors …

Brand strength: Minimalist logos

 Design Brand strength: Minimalist logos A project by designer Pedro Almeida “Brand Power: Minimalist Logos”, which emphasizes the visual power of the brand. Even in an unfinished or modified form, all logos are recognizable. Related Articles Countries alphabet Rebranding of the “Seventh Continent” supermarket chain Astrakhan’s new corporate identity Google ...

10 outstanding examples of brand coloration

 Design 10 outstanding examples of brand coloration Color theory is one of the pillars of design. Its consideration is especially relevant within the framework of branding: a correctly selected color favorably distinguishes the product on the market and promises fabulous profits to the manufacturer. We’ve collected 10 of the most ...

Ay yes identity: 4 tips for creating a successful brand image

 Design Ay yes identity: 4 tips for creating a successful brand image Formulating a branding strategy is exciting and daunting at the same time. A successful decision in this regard depends on many factors, but mainly on the level of skill in the field of logo creation, prepress, digital image ...

7 tips to help you create the perfect brand book

 Design 7 tips to help you create the perfect brand book A brand book, corporate identity guide, or in other words “brand bible” is one of the main documents of the marketing department, but in practice, not every marketing manager knows that he is responsible for creating such a document, ...