Alexander Solonko, executive director of “FRONTMEN” and ex-head of the Kiev office of the Art. Lebedev Studio, gave a lecture “Client vs. Designer or Dream Project”.

Lecture topics

– What does the client think when ordering a design
– Difficulties in translation, which is worth talking about at the very beginning
– Dangerous points to do
– What questions are worth asking
– Choice without choice
– Selling ideas, algorithm
– Presentation and some nuances

Who will benefit from: designers, freelance and studio managers.