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Why Long Tail Keywords Are Necessary for Your Content

When it comes to content marketing, one of the most important tools you have at your disposal is keyword research. Without knowing which keywords to target, it’s nearly impossible to create content that will engage your audience and drive traffic to your website. However, keyword research can be time-consuming and difficult, which is why you need to make use of long-tail keywords. Long tail keywords are exactly what they sound like—keywords that are longer than the standard two or three words. By targeting these keywords, you’ll not only improve your content’s search engine optimization (SEO) score, but you’ll also increase your chances of attracting a larger audience. Ready to take your content marketing to the next level? Check out these 7 reasons why long tail keywords are essential for your content strategy.

What are Long Tail Keywords?

Longtail keywords

Long tail keywords are Important for your Content because they allow you to rank for more specific terms. By including long tail keywords in your content, you’ll be able to attract a wider audience that is interested in what you have to say. Not only that, but by ranking for long tail keywords, you can drive more traffic to your website and increase sales.

To help you get started with Long Tail keyword research, we recommend using the Google AdWords Keyword Tool. This tool allows you to see how many potential customers are searching for specific keywords and how much revenue they could generate for your business if they were clicked on.

Once you have a list of long tail keywords, it’s time to create some content around them. You can write articles or create videos that highlight the benefits of using these keywords in your marketing efforts. You also can use Google AdWords ads to target these keywords specifically.

How to Use Long Tail Keywords in Your Content

There are a few reasons why you need to use long tail keywords in your content marketing. First, they help you find the right audience for your content. Second, they allow you to focus your content on specific topics that are important to your target market. Finally, they help you rank higher in search engine results pages (SERPs).

To get started using long tail keywords in your content, it’s important to understand what they are and how they work. A long tail keyword is a keyword that is not as popular as the other keywords that your site is targeting. By focusing on long tail keywords, you can tap into a wider range of potential traffic sources and increase the chances that people will find your content useful.

Once you have chosen your long tail keywords, it’s time to start creating content around them. You’ll want to make sure that each article or video focuses on one specific topic and includes plenty of relevant long tail keywords. This will help you rank better in search engine results pages (SERPs), and attract more visitors who are likely looking for information about the topics mentioned in your content.

The Advantages of Using Long Tail Keywords in Your Content


There are a few key reasons why long tail keywords are so important for your content marketing efforts.

  1. They’re More Targeted

    When you use long tail keywords, you’re targeting a much narrower audience than if you used general keywords. This means that you’re more likely to find the right people to market to and receive higher click-through rates (CTRs).

  2. You Can Rank Higher in Google Search Results

    Long tail keywords are also great for ranking in Google search results. By including these terms in your content, you’ll be appealing to a wider audience, which will help your website rank higher in search engine results pages (SERP).

  3. You Can Generate More Revenue from Your Content Marketing Efforts

    Targeted traffic is one thing, but monetizing it is another challenge entirely. But with long tail keywords, that’s easier said than done. By including these phrases in your content and promoting them through other channels (like social media), you can generate more revenue from your content marketing efforts overall.

  4. They’re More Rewarding to Write About

    Long tail keywords are also more rewarding to write about. By targeting a narrower audience, you’ll likely have more interesting and engaging topics to write about. This will help you attract more readers and boost your website’s visibility.

The Disadvantages of Not Using Long Tail Keywords in Your Content


If you’re not using long tail keywords in your content, then you’re missing out on a huge opportunity to rank higher in Google and attract more traffic to your website. In fact, according to one study, using long tail keywords can result in a 400% increase in traffic.[1]

Here are five of the most common disadvantages of not using long tail keywords in your content:

  1. You’ll miss out on potential customers

    One of the biggest benefits of using long tail keywords is that they help you target potential customers who are interested in your specific niche. By default, Google uses short tail keywords as its main search engine algorithm, which means that many potential customers won’t be found through traditional keyword research. However, by targeting long tail keywords specifically, you can reach a much wider audience and improve your chances of converting those visitors into paying customers.

  2. You’ll struggle to rank high in Google

    In order to rank well for certain key words, you need to use longertail variations of those keywords. Without using these longertail variants, it’s difficult for your website to show up in the top spots for those specific terms. This has consequences both for your SEO efforts and for the visibility of your content overall.

  3. You’ll lose site traffic and conversion rates

    When people aren’t finding what they’re looking for on your website or when the information is hard to find or difficult to understand.


Long tail keywords are essential for ranking well in Google and other search engines. They allow you to target a much wider audience with your content, without having to spend as much on advertising. By using long tail keywords, you can ensure that your site will be found by potential customers who are searching for what you have to offer.