Marketing analytics

Why Long Tail Keywords Are Necessary for Your Content

 When it comes to content marketing, one of the most important tools you have at your disposal is keyword research. Without knowing which keywords to target, it’s nearly impossible to create content that will engage your audience and drive traffic to your website. However, keyword research can be time-consuming and ...
Best Customer Intelligence Tools to Gain Actionable Insights

Best Customer Intelligence Tools to Gain Actionable Insights

 We owe all of our success to our customers. And for that reason, we should value their needs and opinions, but also see how they react to our actions. Customer intelligence tools do just that, they analyze tons of data in hopes of gaining a deeper understanding of your customer’s ...

10 types of customers

 Design 10 types of customers A series of funny illustrations about the main types of customers that are found in a creative environment. If you work as a designer, illustrator, copywriter or any other creator – at least one of them you have met! By the way, do not forget ...

Selling design: 3 rules for interacting with customers

 Design Selling design: 3 rules for interacting with customers Ultimately, design is subjective. Often, what the designer intended as the strengths of the work meets with resistance in the face of the client and only hinders commercial success. So how do you sell your design with minimal waste? Demonstration of ...

Do or not do what customers ask

 Design Do or not do what customers ask Imagine that you are a product manager of, say, a website builder. And you constantly receive requests from clients: “Why don’t you have a“ Save ”button?”, “Copy blocks from one project to another”, “I need a paper clip, when will it be?”…. ...