What is the difference between logos for 1 million and 1000 rubles, and when does it make sense to pay more?

 Pricing in design defies logic. And this can be seen especially clearly in the cost of logos: one cannot be sure that a work worth millions of rubles will be more successful than a free drawing on a napkin. And what about the customer then? Can you expect a good ...

Sense and Sensibility in Branding (Part 1)

 Design Sense and Sensibility in Branding (Part 1) Ulyana Kozhevnikova, head of the Nimax branding department, spoke about the stages of consumer interaction with the product, as well as what tools are most effective for managing consumer consciousness. We all love to talk about the practical side of design, but ...

How to develop a sense of composition

 Design How to develop a sense of composition Few are endowed with compositional vision, but it is still possible to develop this useful quality in oneself. To train your compositional flair, there are special techniques and exercises that we have collected in one post. Analysis of other people’s work Study ...