Books recommended to designers for professional development by the Awdee.ru blog and its readers.

The publications are not only about typography, composition and color, but also about psychology, negotiation, physiology, marketing – areas of life in which a modern designer needs to navigate.

Leonid Pronenko, “Calligraphy for everyone”

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A well-published book by a good author. An excellent start for those who are just starting their calligraphy journey. The author will introduce you to a brief history of calligraphy and show you many great examples of the work of outstanding calligraphers.

Julia Cameron, The Artist’s Way

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More than just a book, this is a 12-week hands-on course to help you better understand and unleash your creativity. The book is very popular and has been translated into many languages.

Murray Carpenter, Caffeine-Driven: A Good Bad Habit

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Journalist Murray Carpenter’s fascinating investigation not only sheds light on issues related to caffeine use, but also helps to better understand human motivation, sales mechanisms and habit formation. For designers in commercial design, this book will also be useful for its examples of the transformation of public opinion over time.

Robert Cialdini, “The Psychology of Influence. How to learn to convince and achieve success “

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The book has already become a classic. It details the principles of influence and manipulation in detail, reasonably and reasonably. Any designer should know how to influence people’s behavior. This book provides an excellent theoretical foundation.

Linder Cani, Jony Ive

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A book about one of the most famous industrial designers of our time and his journey. Very informative.

Tim Brown, “Design Thinking: From New Product Development to Business Model Design”

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Design thinking is a specific approach to problem solving. From the book you can find out what it is and how to apply it in business.

Edson John, Apple’s Design Lessons

Apple is a textbook example of good design. The author disassembles their design on the shelves.

Jeff Raskin, “Interface: New Directions in Computer Systems Design”

A systematic presentation of the principles of interface design. Classic.

Sarah Bader, Designer’s Word

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It is a colorful collection of thoughts from over a hundred outstanding graphic design minds. Here are the reflections of designers about successes and failures, the importance of collaboration, how to select the right team for work in the studio and express gratitude to their mentors.

Hermann Zapf, “Design Philosophy of Hermann Zapf”

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The author is an outstanding type designer. The book is recommended for anyone interested in typography, calligraphy and fonts.

David Airy, “Logo and Corporate Identity. Designer Guide “

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A complete guide for anyone looking to master logo and corporate identity design.

Chris Frith, Brain and Soul: How Nervous Activity Shapes Our Inner World

Very simple and fascinating about the complex and interesting world of neurons.

David Ogilvy, Ogilvy on Advertising

The advertising classic talks about his life’s business.

Jim Camp, “Say No First: Secrets of Professional Negotiators”

One of the best books on negotiation. A methodology based not on manipulation and pressure, like many others, but on mutual respect and the right to refuse.

Artemy Lebedev, “Manpower”

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The famous collection of paragraphs by the founder of the Studio Art. Lebedev. The author writes about design, customer relations, approach to work and other topics. The book contains a lot of useful knowledge and useful references.

Leonardo da Vinci, “Selected Works of Leonardo da Vinci”

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Manuscripts by Leonardo da Vinci; the great artist and thinker of the Renaissance; have survived to this day in the form of many scattered fragments; dedicated to the most diverse areas of knowledge. The translators and compilers of this collection of da Vinci’s literary works strove to fully reveal the breadth of his theoretical and practical interests and reflect the universalism of Leonardo the artist and Leonardo the scientist.

Donald Norman, Designing Things of the Future

The author investigates the issue of interaction between humans and smart machines of our time and the near future. Useful for all interface designers.

Alexander Prokhorov, “Russian Model of Management”

A book explaining how management has tripled in Russia at all levels, and how to apply this in practice to manage projects and companies.

Jan Tschichold, “New Typography. A guide for the modern designer “

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The book was first published in 1928 in Germany and became a kind of manifesto for modern typography. This thorough and engaging study covers a wide range of topics, from theories of social criticism and art history to the growing importance of photography in graphic design.

Alan Cooper, “Mental Hospital in Patient Hands”

The now classic work on interfaces and how to make them truly human-friendly.

Jan Tschichold, “The Shape of a Book”

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The book is a must-read for anyone who deals with letters and words. That is, to every designer.

Donald Norman, Designing Everyday Things

Designing Everyday Things is a classic by Donald Norman about the things that surround us and why they were created the way they are. Donald Norman puts dozens of objects that we use every day on the shelves, interestingly and reasonably arguing about the mistakes made in their design.

Heinrich Altshuller, “Creativity as an Exact Science. Theory of Inventive Problem Solving “

The creativity of inventors has long been associated with ideas about “insight”, chance discoveries and innate abilities. However, the modern scientific and technological revolution has involved millions of people in technical creativity and has sharply posed the problem of increasing the efficiency of creative thinking. The theory of inventive problem solving appeared, which is the subject of this book.

Arkady Milchin, Lyudmila Cheltsova, “Publisher’s and Author’s Handbook: Editorial and Publishing Design of the Edition”

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A handbook for any competent editor. Better, of course, to have a printed version.

Jason Fried, David Heinemeier Hensson, Matthew Linderman, Getting Real

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An amateurish but worthy translation of the sequel to the superbest-seller “Rework” – about new principles of effective business.

Mike Monteiro, “Design is work”

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Review
The author views design as a business and shares her many years of experience. Very useful for anyone who is designing professionally.

Albrecht Durer, “Treatises”

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The book includes excerpts from the theoretical works of the great German painter and graphic artist Albrecht Durer – three printed treatises and handwritten sketches for them. In the original, Dürer’s treatises are very extensive and, to a large extent, bear a special character, and also abound in repetitions. The compilers of this collection tried to select the material in such a way that it would be possible to judge by it both the structure of these works, and about the whole range of issues raised in them, and about the method of presentation, and, above all, about Dürer’s views on art.

Neil Shubin, “Inner Fish. The history of the human body from ancient times to the present day “

The book reveals to the reader the mechanisms of evolution in a simple and interesting story. It gives designers an understanding of how people are arranged and why it is so.

Author: Kirill Oleinichenko
Source: bookmate.com