Top 5 Alternatives to Hootsuite in 2022: Stay on Top of Things With These Tools
In 2008, in the absence of a tool that will manage multiple social media networks, Ryan Holmes developed a platform that will integrate multiple social networks into his digital services agency.
This platform is called Hootsuite, and its main job is to coordinate different social media accounts in one place.
As you may have guessed, not all features that Hootsuite provides are free, which can often be a problem for some businesses.
If you want to know which 5 platforms you can use instead of Hootsuite in 2022, keep reading because we will list them and give you a brief overview of their main features!
The Top 5 Alternatives to Hootsuite in 2022
The first one is SocialPilot. This tool is made for small businesses and professionals. Perfect for marketing agencies and teams, as well as big enterprises.
It offers team collaboration and client management insight into social media analytics. It supports different social media, such as Facebook, Instagram, Twitter, Pinterest, TikTok, and Tumblr, as well as offering Canva integration.
This tool’s advantage over Hootsuite is that you can schedule 150 more posts than you can do with the aforementioned (this refers to bulk scheduling with images).
Also, you can put various social platforms in one individual group, which is very helpful if you have various clients. The other great thing that this tool offers is the ability to customize the post for each platform and offers chat support if you have any questions.
Buffer is considered very useful when it comes to social media management. This tool is compatible with Facebook, Instagram, LinkedIn, Pinterest, and Twitter.
The main difference between this tool and Hootsuite is that Buffer only shows scheduled posts and the ones previously published. The user also doesn’t get notifications about messages or comments, which can be useful if you run a popular social media page.
When it comes to using schedules, this tool is more advanced than Hootsuite because you can systematically add new content, while Hootsuite restricts you only to schedule a single post.
Another useful tool that can be a good alternative to Hootsuite is Sendible. By using this tool, you will be able to keep up with all of your important messages.
It is compatible with Facebook, Twitter, Instagram, etc. It comes with very useful features like post preview (before publishing, you can preview all the posts), auto post RSS feed, content library, smart queues, and much more.
The great thing about this tool is that it can track all of your online campaigns even outside of social media. The only downside is that users may find the dashboard a bit confusing, and it can take some extra time to understand everything.
Another practical tool that is easy to use is Agorapulse. It is made to be a time-saving tool with features like a social media inbox where you can set up rules for different actions.
For example, you can assign tweets to a specific team member based on a particular keyword. It also offers social media monitoring and schedule update features.
Another great thing is that this tool classifies your followers and helps you easily create detailed reports on them. This tool supports different social media platforms, such as Facebook, Twitter, YouTube, Instagram, and LinkedIn.
In fifth place is eClincher, a tool designed for small and medium businesses to make social media management easier. This tool can easily integrate Facebook, Instagram, Twitter, Pinterest, LinkedIn, Google My Business, YouTube, etc.
A new feature named Pocket integration is something that sets this tool apart from others. With it, you can share different content that is stored in your “pocket” straight to your integrated social platforms.
Having said that, with this tool, collaborating on social media tasks is impossible. Not to mention that it is not so easy to use as Hootsuite.
Still, it has many useful features such as advanced publishing, keyword tracking, social media analytics, scheduling, etc. And it is known for having a centralized inbox that saves your time.
Today there are many alternatives to Hootsuite that can be utilized in your business. Nowadays, it is important to have a tool that will make the job as successful as possible, save time and make work easier for employees, so they can be more efficient.
Every company aims to find a tool whose price will justify the features that they offer. As you can see, there are many alternatives to Hootsuite, and it is up to you to decide which one you will choose to improve your social media management and marketing strategy.