The first is the willingness to receive a fee based on the results of their labor.

That is, if you liked it – pay the money, if not – “no, and there is no trial.” This leads, in the overwhelming majority of cases, to a situation where the customer does not pay money and the project ends in divorce, sometimes in conflict. It is important to understand that work on a project is a joint effort of the designer and the customer, where the designer participates with his time and the customer with his money. To instill in the customer respect for the fruits of his labor is possible only if the customer advances your work before it starts. What he has already invested in is much more valuable to him than what he did not pay a dime for.

The second is the willingness of the designer to make an infinite number of variations.

Remember, design algorithms have been worked out in the civilized world for decades and world experience teaches us that the situation of choice becomes seriously complicated if there are more than 3 options. At the very beginning of work on a project, you should definitely voice this. The customer must be prepared for the fact that he will have to choose 1 option out of 3, and then “polish” it, and you must be ready to issue 3 fundamentally different solutions.

The third mistake is the ease with which a young and inexperienced designer appropriates the fruits of someone else’s labor, passing them off as his own.

Remember, once you get caught on plagiarism, the stain on your professional reputation will remain for many years. The same applies to the willingness of the designer to “dance to the tune” of the customer, making absurd changes to the project. It also directly correlates with your reputation. That’s all for today, do not repeat other people’s mistakes, make your own!

Source: DesignKabak