Apple owes much of its success to its distinctive design approach.

This has set the company apart from competitors since its start in 1976 and throughout history.

No other similar brand has been able to attract as much attention to itself as the guys from Cupertino did.

In this collection, we share with you a series of films about the people who have played the most important role in the life of the company: Steve Jobs, Jonathan Ive, Steve Wozniak, Tim Cook and company executives.