B2B Marketing

B2B eCommerce trends for 2022

The business environment constantly evolves, and global events can alter how the market responded to the inconceivable degree only several months ago. Innovative ideas and paradigm shifts are created to address these challenges. Specific innovations will be the norm in the industry, and other changes will be lost to history.

Business Meeting

The future will determine what the following B2B Ecommerce solutions remain relevant. However, they are there today. These trends will continue to show what was happening in any scenario, and Digital sales will surpass any other sales opportunity. If you continue reading, you’ll discover what these trends mean and how they will help your company grow in the coming years.

B2B Statistics on eCommerce

B2B eCommerce is here. As per Digital Commerce 360, in 2021, sales online on B2B-specific eCommerce websites, marketplaces, log-in portals, and log-in portals have increased by 17.8 percent in the range of $1.63 trillion. Statista reports suggest that the North American B2B eCommerce market will reach $4,600 billion by 2025.

Ecommerce isn’t a fashionable new avenue that B2B companies are looking into. McKinsey & Company reports that 70% of B2B companies across all industries will ultimately transact online by 2022. For only the second time ever, businesses are likely to offer online shopping over in-person sales.

Why? Because eCommerce drives revenue. A similar study from Mckinsey & Company shows that around 18 percent of B2B revenues come directly from e-commerce. More than email, phone, and video conference.


This is consistent with the data available by Wonderman Thomson for the buyers’ side. It showed that by 2021 49 percent of B2B purchasing across China, the UK, US, and China would happen on the internet.

To be successful in B2B E-commerce, it’s not more acceptable to run just a primary site or a bad customer experience.

However, 52 percent of B2B buyers admit to being dissatisfied with their online purchasing experience. In addition, 90% of B2B buyers will choose an alternative supplier if the online channel isn’t keeping up with their demands.

To offer customers the kind of shopping experience, business-to-business needs to prioritize its digital transformations by 2022.

Trends in B2B eCommerce in 2022

* The rise of commercial customers

* The rise of customer experience data

* Resource scarcity over the long term

* Customization of B2B payments method

* Reshoring

* Contextualized real-time pricing

• Operating model hybrid

The process of processing orders is now fast and easy

* Sustainable eCommerce

Understanding Which Trend Makes sense in the B2B Organization

The 12 above B2B trends are bound to be global headlines. However, not all of them can last over time. So it is not always a trend worth keeping track of. So, selecting the trends that increase your chances of success is essential and provides a decent return on investment.

However, understanding the future developments of a trend could make even experts uncomfortable. It requires knowledge of your customers and vertical operations as well as your competitors. It’s about understanding the current structure and processes to identify which trends work well with your existing workforce and industry. It is good to know a few tips that will help you make your job easier.


Keep up-to-date with the latest developments in the industry report, data, and data. The reports are usually based on independent research that you can trust.

• Evaluate the behavior of your existing customers. Market trends do not impact different businesses in the same way. So, you must select the trends that best match your client’s requirements.

* Request your B2B customers for their feedback. Customers who are already customers can tell you what trends are worth investing in to help you make more specific plans for the coming years.

• Keep an eye on your competitors. You must examine their outcomes if your competition has already taken advantage of a particular trend. If they were successful, it could be a good fit for you.

Invest in eCommerce platform technology

If you’re planning your digital transformation plan, an ideal place to begin is to start with your B2B eCommerce platform since it serves as the core of your ecosystem digital. Investing in an e-commerce platform technology is one of the top priorities for 35 percent of US B2B firms.

However, not all e-commerce platforms are alike.

eCommerce platform

They have often been viewed as a monolith or one-size-fits-all solution, which means you cannot pick the right solution to meet your needs.

On the other end, on the other hand, some platforms don’t offer B2B eCommerce functionality. Instead, they may provide a few options or solutions.

With the latest SaaS eCommerce services, such as BigCommerce, You can enjoy all the advantages that offer SaaS, including secure and robust security, speed to innovation, and lower costs of ownership and features that help you navigate the complexities of B2B.

Customize your online buying experience

The study found that 50 percent of B2B buyers cited improved personalization as one of the most important features when looking for online vendors with whom they can establish relationships. Consumers spend 48 percent more when they experience a personalized experience.

BigCommerce retailer TYGRIS as well as their agency for digital, utilized an unmanned solution to create a customized experience for customers.

“We utilized BigCommerce’s API as well as the Dropbox Business API to create the middleware portal on MyTYGRIS.com. It lets customers connect to it using an API and make orders or look up the level of stock as well as data that is pulled or pushed out of the BigCommerce platform, with MyTYGRIS.com acting as verification for all connected systems,” said Matt Sandham director of bspoq.

eCommerce Selling

This is one of the reasons that many B2Bs are embracing headless commerce. It will make creating and offering customized shopping experiences much simpler.

Alongside the headless shopping experience, you can also find a variety of personalization solutions that use AI and machine learning to create customer segments. They also allow marketers to take immediate action through recommendations, triggered emails, automatic optimization, and real-time communication.

Prioritize the discovery of products and provide information

The most frequent issue for buyers of B2B who are shopping online is finding items. Even if they can locate the product, they struggle to find the latest information.

There are a variety of methods B2Bs could solve this issue. One option is to use product information management (PIM) applications. PIMs can be helpful as they gather, manage, enhance and distribute product information across channels ranging from your e-commerce storefront or mobile apps to marketplaces, social sales channels, and advertising networks.


Another alternative is to use back-office technology to automate manual procedures. For example, there are many B2Bs make use of spreadsheets to track inventory or product information.

By integrating the correct back-office system, for instance, an ERP, you’ll be able to keep all the information about your catalog in one place and connect it to your website, ensuring that changes and updates are visible in real-time.

A simple option that may help is employing chatbots that guide customers to product pages or inviting them to begin an online conversation about your business sales staff if they’ve not purchased an item from you.


2020 and 2021 were about B2B business online, but 2022 and beyond will be about optimizing the online experience for buyers to meet ever-changing expectations.

B2Bs need to keep this in mind and focus on the emerging trends that we have identified. This includes leaving behind legacy systems, investing in eCommerce technology, personalizing shopping experiences, and exploring new sales channels.

Although it may seem essential to prioritize them all at once, the key to success is gathering data about customers and creating your digital transformation strategy. This is your key to success.