The country’s chief designer tells stories from his personal life, each of which ends in success: from his first steps in design with fictional works in his portfolio to the creation of the most famous studio, which will turn 20 next year. Artemy shares professional secrets and popularly explains why you shouldn’t listen to marketers, how to discover new areas where there is no competition, how to win with quality, etc.

In the video, you will also learn how the modern map of the Moscow metro was created, how to cooperate with the city authorities and how the design community reached such an influence that it offered its ruble sign to the Central Bank of Russia.

45 minutes that can change your life.