3 years ago, a well-known manufacturer of water filters, the Barrier company, turned to the studio of Artemy Lebedev in order to update the company’s logo, as well as the line of produced jugs.

Andrei Voinov, Marketing Director of the Barier trademark, suggested that this work be carried out in an “interactive” format – to record every meeting between the studio designers and Barrier representatives.

What came out of this experiment – look at the video.