How AI Video Generation is Affecting Web Development
Web development is constantly changing with new innovations for content, and today’s web developer is not just about writing clean HTML, CSS, Python, JavaScript, etc.
This amazing evolution of AI video is proving to be the way of the future. The engaging format and interactive aspects were often way too expensive to create in the past, not to mention time-consuming.
Then, in walks AI video generation (sometimes literally) and the world changes. When you go on a holiday, you’ll likely be greeted by an AAI-generated video to welcome you to the airport, and you’ll be able to ask it (her?) questions about where to find things.
Pure novelty experience.
This is all made possible thanks to this free script-to-video AI generator software that can create a studio-quality video in minutes. No need to hire actors, hire a filming crew, or spend hours editing.
This is a dream for developers. It saves time and money, and you can take that video and switch languages to suit your needs, change characters, and it opens the world up to a streamlined workflow offering immense value to your project.
| Developers spend 54% of their work time on maintenance/repetitive tasks, which results in a drop in innovation. – Stripe |
Embrace this new technology and see how it can reshape your work life.
Open Up The Creative Experience
With every new feature launch or product update, it is important to convey what you want to say clearly. Often this was done with diagrams, graphs, and written explanations.
These can be troubles of the past because if you can write a concise script that outlines the new information, you can generate a polished demo video with an AI presenter.
Imagine the time you can save on what could be a really tedious task, which ensures consistent information, a professional tone, and is engaging, plus it can be reproduced to suit your needs, language, presenter, and even backgrounds.
Streamlining Client & Stakeholder Communication
So often, a written explanation and a flow chart are sent in an email explaining the UX flow, or there’ve been technical problems that need to be communicated, and sometimes non-technical clients mightn’t completely understand what is written down.
A quick video customized to the stakeholder or client can help them grasp what might otherwise be a lot of technical gobbelty gook.
| 55% consumers prefer buying in their native language; 72% are more likely to stay on websites that offer translation. – CSA Research |
For example, if English isn’t the first language of a client or stakeholder, the video can be sent explaining things in their native language. This proactive approach is appreciated by the client/stakeholder because it reduces misunderstandings and helps manage expectations.
Unique Generations of Websites and Apps
Immersion and narrative-driven web design can be created in-house by people who know the ins and outs of the company intimately.
Modern web design thrives on motion, so staying updated on the tools that improve workflow is to your benefit. Incorporating external templates or graphics allows for a more professional and polished final video.
| Interactive content (e.g., video, motion graphics, quizzes, etc.) is 93% more effective at educating buyers (compared to static content). – Content Marketing Institute |
Blending the efficiency of AI with creative control of human input is the best coupling for the design-to-development process.
Technical and User Documentation
How many times have you picked up a new product, and the manual is 700 pages long? How many have you actually read BEFORE an issue arises? Let’s be honest, it is rare. Having to read the step-by-step instructions and figure out terminology can be frustrating at its finest.
The fact that you can make it available in different languages and personalize it to some degree will give you access to a wider audience as well.
Rapid A/B Testing for Conversion Optimization
The marvellous thing about AI video generators is the speed at which A/B can be done. CTAs have been slow in the past, but now, the developer can create variations of a video at enormous speed and A/B test them so any necessary changes or tweaks can be made.
Imagine if you created 10 different videos to be tested, and by simply changing the script or wording, or hair colour of an AI presenter, you could see all the differences. The CRO can be enhanced with small changes, and you can analyse the data to boost revenue and growth.
Conclusion
What once felt like a possibility or a fad has now turned into an actually incredible tool for web developers to add to their magic tool chest.
By offloading the heavy burden of video production from the old to AI, developers can get back to creating the sites to give all users an incredible experience.
