9 Best CRM for Custom Real Estate Integrations
If you’re in real estate, you know the hustle. Leads flying in. Listings everywhere. Calls, texts, emails—oh my! That’s where a CRM swoops in and saves the day. But not just any CRM. You need one that plays nicely with your favorite tools and lets you customize to your heart’s content.
We rounded up the 9 best CRM platforms perfect for real estate pros who love integrations. Whether you want to connect to Zillow, automate an email drip, or send texts from your dashboard, these CRMs have your back.
1. HubSpot CRM
Not just for marketers! HubSpot is free to start and super flexible. With its huge app marketplace, you can connect to real estate apps, email platforms, calendars—you name it. It’s perfect for teams that are growing fast and want to build smart pipelines.
Best for: Teams that want a powerful, all-in-one setup with tons of integrations.
2. Salesforce
The big name in the CRM world. It’s crazy customizable and has integrations galore. You can tailor it exactly for real estate—automated follow-ups, MLS access, custom fields for properties, and more. It’s like building your own CRM, but with support.
Best for: Agencies looking for deep customization and serious data control.
3. Zoho CRM
This one balances power with price. Zoho CRM is great for small to medium teams. It connects to over 500+ apps, including Google Workspace, Zapier, and real estate platforms. You can even build workflows for open houses!
Best for: Budget-conscious teams that still want robust automation and flexibility.
4. Follow Up Boss
Designed specifically for real estate professionals. It’s known for its super-smooth integrations with platforms like Zillow, Realtor.com, and Facebook Lead Ads. The name says it all—it keeps you following up like a boss.
Best for: Real estate teams that want something out of the box but powerful.
5. Pipedrive
Simple to use, yet surprisingly powerful. Pipedrive makes it easy to build visual sales processes. It connects with lots of other tools through Zapier, and it’s perfect for keeping deals moving forward.
Best for: Agents and brokers who want a clean pipeline view and smooth integrations.
6. Realvolve
Realvolve is made with real estate in mind. It brings together CRM, workflow automation, and analytics. You can set up detailed workflows for lead nurturing, closings, and more—all customizable, of course.
Best for: Teams focused on systemizing every step of the sales process.
7. LionDesk
Affectionately known as the “Swiss Army Knife” for real estate agents. It handles texting, emailing, video messaging, and calendars. It integrates well with tools like Mailchimp, Zillow, and Ylopo—and it’s pretty affordable!
Best for: Agents who love multimedia outreach and want everything in one place.
8. Bitrix24
Free version? Yes. Custom integrations? Also yes. Bitrix24 offers team chat, tasks, file storage, and a CRM suite all in one. You can manage listings, leads, and client communications—and there’s a mobile app, too.
Best for: Teams that want one platform to rule them all (and keep costs low).
9. Insightly
This one combines project management with CRM tools. You can track leads, connect with email providers, and even build custom apps with it. Plus, Insightly has a slick mobile version for on-the-go agents.
Best for: Agents who manage both sales and projects (like staging or renovations).
Final Thoughts
Choosing the right CRM for real estate is like choosing your dream home—it needs to fit your vibe. From big names like Salesforce to real estate-specific champs like Follow Up Boss, there’s something here for everyone.
Pick the one that vibes with your workflow and lets you plug in your favorite tools. After all, your clients deserve greatness—and so do you!
